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2 + 1 ≠ 3 in the world of ITV

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Warning: This post was published more than 10 years ago.

I keep old posts on the site because sometimes it's interesting to read old content. Not everything that is old is bad. Also, I think people might be interested to track how my views have changed over time: for example, how my strident teenage views have mellowed and matured!

But given the age of this post, please bear in mind:

  • My views might have changed in the 10 years since I wrote this post.
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Many thanks for your understanding.

ITV PlayNews reaches my ears this afternoon that ITV are pulling their much-criticised quiz channel ITV Play, and replacing it with ITV2+1. Which is distinctly not ITV3. Though with all the recent controversy, it seems rather fitting that the service has been replaced with one with a name that makes it look like ITV can’t add up.

Apparently this has nothing to do with the recent concern over premium-line phone-in competitions. Despite the channel being based on, erm, premium-line phone-in competitions, and recently being pulled temporarily due to an investigation into – oh, premium-line phone-in competitions. The reason it won’t be returning is because they’ve decided it doesn’t make the best the best use of their available spectrum. Of course, it was the best use of this spectrum less than a year ago when it launched.

I shouldn’t be too hard on them. The fact that it’s gone is doubtlessly a good thing. But it will be staying overnight – you see, it is the best use of space then. Mainly because it’s profitable. And if there’s one thing ITV can add up, it’s shareholders’ profits.

This 1,083rd post was filed under: Media.






More posts worth reading

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What I’ve been reading this month (published 6th February 2017)

What I’ve been reading this month (published 31st December 2016)

You can’t win ’em all… (published 1st October 2007)

Photo-a-day 27: Bizarre claim on toothpaste tube (published 27th January 2012)

Laughing (published 9th December 2003)

Swing Update (published 27th April 2005)


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