Tesco sees Christmas sales soar
Tesco sees Christmas sales soar (Guardian)
As a Tesco convert, this doesn’t surprise me. The shop far outperforms its main competitors, simply because it has low prices (unlike Sainsburys) without seeming ‘cheap’ (like Adsa and Morrisons). It’s a pleasant place to shop, with wide easy-to-navigate aisles, and is generally very well stocked. It doesn’t have ‘special offer’ stock dumped all over the middles of aisles, and it doesn’t make you feel claustrophobic thanks to high ceilings and good lighting. It’s also open 24hrs, which can be very useful, and almost every store also has a petrol station. There are very few circumstances under which I shop at other supermarkets, because Tesco is easy and relatively stress-free. Which is why it’s performing well.
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