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    Telegraph mistake

    This from MediaGuardian:

    The Daily Telegraph was facing a PR calamity today after a printing error led to an “unprecedented number” of winners in its new, £1m Paper Poker promotion. The paper was inundated with calls from readers who thought they had won the £5,000 top cash prize. But a technical cock-up had caused the wrong playing cards to be printed in yesterday’s paper, leading to many more winners than intended.

    Stories like this do amuse me.





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    Printed from http://sjhoward.co.uk/archive/2005/07/27/telegraph-mistake
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