sjhoward.co.uk » Telegraph mistake

Telegraph mistake

Filed at 14:36 on 27th July 2005.

Filed by sjhoward at 14:36 on Wednesday, 27th July 2005 under News and Comment.

The Daily Telegraph was facing a PR calamity today after a printing error led to an “unprecedented number” of winners in its new, £1m Paper Poker promotion. The paper was inundated with calls from readers who thought they had won the £5,000 top cash prize. But a technical cock-up had caused the wrong playing cards to be printed in yesterday’s paper, leading to many more winners than intended.

Stories like this do amuse me.

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