Comments on: Morrisons’ rebranding exercise hurts my eyes

By: Denyerec

Denyerec — Tue, 10 Feb 2009 23:29:07 +0000

I was looking for the Morrisons logo to include as part of a photo-joke for a forum signature (Don’t ask) and had to go with ASDA instead because I didn’t wanna use their new one and have it make me look like a lousy designer.

Eesh. People get paid for this stuff? *shakes head*

By: gwernj

gwernj — Wed, 07 Jan 2009 18:10:59 +0000

this is a shit shop i was working here for my work exceperience

By: Anni

Anni — Sat, 20 Sep 2008 19:49:21 +0000

I also work for morrisons and i can quite frankly say that the new uniform has grown on me but is still rubbish the market street departments look like cheap and tacky sticks of rock but according to the senior management at head office that dont have the pleasure of wearing it day in day out the think it looks good Not

on a previous point i personally dont think its the branding or the logo that lets the company down it is indeed the management infrastructure.

the bosses at the top get paid for sitting on their backsides all day when its us at the bottom that do al the work take all the flack from customers and have the unfortunate task of dealing with first aid call outs that dont end up with a happy ending

something needs sorting

By: sjhoward

sjhoward — Fri, 09 May 2008 19:35:01 +0000

Surely anything’s an improvement on the old uniform?

By: Gerwyn

Gerwyn — Fri, 09 May 2008 16:53:06 +0000

ok…. i actualy WORK at Morrisons…. and i have to say the author of this blog is dead right, the “new” logo makes me sick too… just think in a couple of weeks time their bringing in new uniforms….. supposably similar in colour to the “new” logo….. think i might quit…..

By: Tom

Tom — Mon, 29 Oct 2007 00:48:19 +0000

in my opinion the Morrisons fresh lines (especially meat and fish) completely blow all the other three competitors away and i dont like to shop anywhere else. I genuinely believe it is cheaper, comes in far more useful portion sizes, there is a much larger range of fish, and it’s all of the same quality and possibly better presented. Also, the packaging is the same size as the meat/fish cuts – NOT twice the size like in Asda and Tescos. The branding is the main problem because people percieve the place as rubbish and believe Tescos totally false (in my experience) claims that they are cheaper etc etc. They are also bad at promoting their good points aggresively like the others do.

And incidentally, the new logo etc is in place in a new store in Johnstone near Glasgow and surprised me by looking very fresh, modern and generally appealing. It’s a funny thing but often the best logos seem to look bad at first, and grow on you!

By: sjhoward

sjhoward — Wed, 26 Sep 2007 17:03:26 +0000

Thanks for all your comments.

Adam – With the best will in the world, I don’t think even the best of branding could make Morrisons take on Tesco, nor wipe ASDA off the map. It’s branding is poor, and it would’ve been interesting to see what other agencies could have produced, but I think the problems run deeper than branding.

By: Adam Clarkson

Adam Clarkson — Thu, 20 Sep 2007 13:28:39 +0000

I just wish that our company had been let loose on Morrisons branding. We would have given them what they need to rival the powerhouse that is Tesco and the branding to wipe ASDA and LIDL off the UK supermarket map

By: sjhoward

sjhoward — Tue, 19 Jun 2007 04:40:45 +0000

I don’t think it was Safeway’s branding that was losing it money – I think the infrastructure had more to do with it. I’d wager that if Morrisons had retained Safeway’s branding, it would be doing better now than it currently is.

By: Tom

Tom — Mon, 18 Jun 2007 22:55:32 +0000

Why do people persist in sticking up for the Safeway branding – IT WAS LOSING MONEY and is now making a profit having been rebranded to Morrisons