this is a new thing which i came across in a publication where language and spelling plays an important role.

I think this is not a mistake hope this might be a PR strategy which you can say may be a negative PR strategy so that people must know about the product.

Can you reply me that y they have done this or at what percent do you agree with my statement

But while I appreciate that a lot of arguably literate people confuse a “masthead” with a “nameplate” (or “banner”, or “flag”), the problem is this: If you call the nameplate the “masthead”, then what the hell do you call the masthead?

Please get back to me with an answer.