This evening, The Guardian reports:

The title will simply be called the Sun, with an identical masthead to the daily, and insiders have been at pains to make it clear that the newspaper is not a “Sun on Sunday” – but instead simply a Sunday edition of the newspaper that will have some “specialist staff” but without its own editor.

This has come as a surprise to many media commentators, but not so much to me. You’ll note that I wrote the following last July:

Why does it need to be “Sunday Sun” or “Sun on Sunday”? What’s wrong with, erm, “The Sun”? [7th July 2011]

Surely the solution is a truly 7-day Sun – no differentiation in title / price on Sundays? [11th July 2011]

A seven-day operation has always made the most sense, and was the direction of travel for the News of the World before this whole controversy kicked off. Why anyone failed to see this is utterly baffling to me, but I do love being able to say “I told you so!”