BBC One should reflect the whole of the UK in its output.

That’s a key part of BBC One’s remit. I get that the ratings are better on the CBBC channel, and I sympathise with that position; but I simply don’t see how BBC One can meet it’s remit without kid’s programmes. BBC Two hasn’t got over the existential crisis it had because of BBC Three and Four, yet they’re inviting the question: “What’s BBC One for?”

It also invites criticism, means that they have to find (and pay for) something to plug the gaps in the schedule, and reduces awareness of kid’s TV amongst the people who actually pay for it. As strategies go, it seems like madness.