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Can Yahoo dominate next decade?

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Warning: This post was published more than 12 years ago.

I keep old posts on the site because sometimes it's interesting to read old content. Not everything that is old is bad. Also, I think people might be interested to track how my views have changed over time: for example, how my strident teenage views have mellowed and matured!

But given the age of this post, please bear in mind:

  • My views might have changed in the 12 years since I wrote this post.
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Many thanks for your understanding.

As this article says, Yahoo search is getting to be very good. I’ve personally been using it more and more of late, as I have the Yahoo Toolbar installed. It’s index is fantastic, and can certainly rival Google: looking at this very site, Google has 89% of it indexed, and Yahoo is very close to that at 86%. The lead between the two is always chopping and changing.

But Yahoo simply isn’t as good as Google yet in terms of the actual searching. There have been a number of occasions when I’ve simply given up on a Yahoo search and reverted to Google, because the results are next to useless. In terms of precision of results MSN is surging ahead – and there’s very little point in having a fantastic index if you don’t have a fantastic search method.

One of the things I’ve come to love about Google (and MSN) is the direct answers feature, where I can type in ‘define x’ and just get a definition. If I try the same query on Yahoo, I don’t even get a link to a dictionary, let alone an acutal definition.

Yahoo is okay for some everyday searches, and it will continue to be a player in the Searching Saga. But the one to watch this year, as I’ve consistently predicted, will be MSN, not least because it has a big advertising campaign underway right now, and once people realise it works, then they will be very likely to move across, particularly as Microsoft will be pushing it from all directions.

This 409th post was filed under: Technology.






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