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Dixons rises from the ashes

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Warning: This post was published more than 9 years ago.

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PC WorldYou may remember Dixons, the highstreet electrical retailer that was absurdly rebranded as Currys.digital (their pointless dot and italics, not mine).

You may also remember its wonderful press department which secured it regular free advertising via the national media, by putting out stories about items which it would no longer stock. As I detailed in a post with a remarkably prescient title, it received national coverage when it stopped selling analogue radios, 35mm cameras, video recorders, and the computer game Manhunt.

These stories each generated acres of positive press coverage about the futuristic and ‘ahead of the curve’ style of Dixons, for virtually no cost to the company itself. Now that’s good PR – It wouldn’t make sense to sack people like that just because a brand is disappearing.

And, indeed, it appears that the PRs’ jobs were safe – the Dixons press department appears to have shifted across to a different part of the same group of companies. Earlier this year, PC World received much coverage for its decision to stop selling floppy disks – possibly a little too ahead of the curve, given that 700,000,000 of the things are still sold each year.

And on this morning’s commute, I note yet more press coverage, since PC World have decided to stop stocking CRT monitors. Again, possibly too ahead of the curve, given that CRTs are still preferred by many graphics professionals.

How many times can national media outlets be conned into printing an almost identical story, which is effectively an advert for the same group of companies? Six at least, it would appear.

If that isn’t a depressing commentary on journalism today, then I’m not sure what is.

This 1,227th post was filed under: Media.






More posts worth reading

What I’ve been reading this month (published 5th October 2017)

What I’ve been reading this month (published 3rd September 2017)

What I’ve been reading this month (published 5th August 2017)

Agreeing with Campbell (published 5th October 2007)

Dixons rises from the ashes (published 14th November 2007)

Not guily, but condemned (published 19th June 2005)

Food alert on cancer-causing dye (published 18th February 2005)


Comments and responses

Comment from Jonathan Rothwell


by Jonathan Rothwell

Comment posted at 23:37 on 14th November 2007.

Someone finally got round to replacing that fuse then…


Comment from sjhoward (author of the post)


by sjhoward

Comment posted at 21:52 on 16th December 2007.

Fuse?


Comment from Nick Freestone


by Nick Freestone

Comment posted at 20:41 on 22nd January 2008.

Well they’re at it again –

Typical really…


Trackback from elsewhere on the site



Trackback received at 23:10 on 23rd January 2008.

This post has been referenced by another on this site:
sjhoward.co.uk » Dixons: At it again


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