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Weekend read: How Britain fell in love with Krispy Kreme

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Warning: This post was published more than 5 years ago.

I keep old posts on the site because sometimes it's interesting to read old content. Not everything that is old is bad. Also, I think people might be interested to track how my views have changed over time: for example, how my strident teenage views have mellowed and matured!

But given the age of this post, please bear in mind:

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I’m featuring another of the Guardian’s retail analyses this week, and once again it’s by Emine Saner. This one is all about the rise and rise of Krispy Kreme in the UK. I just wish public health could emulate the marketing success built by some of these hugely successful brands in a very short space of time!

This 1,846th post was filed under: Weekend Reads.






More posts worth reading

What I’ve been reading this month (published 5th October 2017)

What I’ve been reading this month (published 3rd September 2017)

What I’ve been reading this month (published 5th August 2017)

Photo-a-day 35: Perfect airport (published 4th February 2012)

Traces of radiation on British Airways jets (published 30th November 2006)

A fantastic piece of Guardian-ness (published 5th December 2006)

Photo-a-day 110: M&S latte (published 25th May 2014)


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