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Jeeves retires

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Warning: This post was published more than 11 years ago.

I keep old posts on the site because sometimes it's interesting to read old content. Not everything that is old is bad. Also, I think people might be interested to track how my views have changed over time: for example, how my strident teenage views have mellowed and matured!

But given the age of this post, please bear in mind:

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Jeeves in retirementAfter ten years of loyal service, Jeeves has retired from the search engine Ask Jeeves, as bizarre as the concept might seem. Ask Jeeves has now rebranded as the utterly forgettable Ask.

But then, as bizarre as the idea of the eponymous character being dissociated from his own search engine appears, it’s certainly no more bizarre than the initial decision to associate a seventy-nine year-old Wodehouse character with a site claiming to be at the forefront of cutting-edge technology. Having said that, the strategy was remarkably successful, with the site gaining far more popularity than the (woeful) quality of its search results ever deserved.

As for the new-look Ask.com: It has a very clean interface, which appears to be largely based on Google’s (as almost every search engine is nowadays – the only innovations appear to be in sites like a9.com). Frankly, it’s so samey as to beg the question: Why bother?

This 832nd post was filed under: Technology.






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What I’ve been reading this month (published 3rd September 2017)

Homophone Rhapsody (published 24th January 2005)

Photo-a-day 343: Newcastle City Council spreads the festive cheer (published 9th December 2012)

Shameless Plug (published 22nd October 2003)

Wonga is the symptom, not the problem (published 22nd November 2013)


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