Warning: This post was published more than 10 years ago.
I keep old posts on the site because sometimes it's interesting to read old content. Not everything that is old is bad. Also, I think people might be interested to track how my views have changed over time: for example, how my strident teenage views have mellowed and matured!
But given the age of this post, please bear in mind:
- My views might have changed in the 10 years since I wrote this post.
- This post might use language in ways which I would now consider inappropriate or offensive.
- Factual information might be outdated.
- Links might be broken; embedded material might not appear properly.
Many thanks for your understanding.
But then, as bizarre as the idea of the eponymous character being dissociated from his own search engine appears, it’s certainly no more bizarre than the initial decision to associate a seventy-nine year-old Wodehouse character with a site claiming to be at the forefront of cutting-edge technology. Having said that, the strategy was remarkably successful, with the site gaining far more popularity than the (woeful) quality of its search results ever deserved.
As for the new-look Ask.com: It has a very clean interface, which appears to be largely based on Google’s (as almost every search engine is nowadays – the only innovations appear to be in sites like a9.com). Frankly, it’s so samey as to beg the question: Why bother?