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Warning: This post was published more than 10 years ago.

I keep old posts on the site because sometimes it's interesting to read old content. Not everything that is old is bad. Also, I think people might be interested to track how my views have changed over time: for example, how my strident teenage views have mellowed and matured!

But given the age of this post, please bear in mind:

  • My views might have changed in the 10 years since I wrote this post.
  • This post might use language in ways which I would now consider inappropriate or offensive.
  • Factual information might be outdated.
  • Links might be broken; embedded material might not appear properly.

Many thanks for your understanding.

Animated banners online annoy me. I can just about cope with one on a page, but when bombarded with several like at once, as you are on many previously very user-friendly sites (Digital Spy being a case in point), I tend to get somewhat het up.

Imagine, then, my amusement at discovering this gem of an animating banner at the top of one page on a website which shall remain nameless:


Edit: Unfortunately, legal eagles at The National Lottery have insisted that I remove the image that previously appeared here. The image contained a picture of a clearly broken banner, cyclicing between text saying “This null it’s an…” and “estimated jackpot of £0 million”. I’m sorry that I’ve had to spoil your fun! (01/09/2006)

The banner animated between those four images, though each image was considerably larger than as reproduced above.

It’s certainly an original marketing strategy, but I’m not sure advertising the most likely payout will be terribly successful. Slight improvement over those awful Billy Connelly lottery ads from a couple of years back, though.

This 915th post was filed under: Media.






More posts worth reading

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What I’ve been reading this month (published 6th February 2017)

What I’ve been reading this month (published 31st December 2016)

Photo-a-day 164: 25 (published 12th June 2012)

Virus (published 24th June 2004)

Email from University (published 28th April 2005)

Me! In the Guardian! (published 17th August 2005)


Comments and responses

Comment from Gamblog UK


by Gamblog UK

Comment posted at 02:29 on 31st July 2006.

An interesting marketing strategy for sure. Not sure it would appeal to those hoping to “win it big”, but there you go.

It could be you!, has a whole new meaning now.


Comment from sjhoward (author of the post)


by sjhoward

Comment posted at 09:37 on 31st July 2006.

Thanks for the comment and the link from your site, Jon. Glad it amused you too!


Comment from Gamblog UK


by Gamblog UK

Comment posted at 20:56 on 31st July 2006.

My apologies for the flashing banner on the right there SJ. It would’nt be a gambling related site without it..

Cheers, Jon.


Trackback from elsewhere on the site



Trackback received at 00:53 on 3rd September 2006.

This post has been referenced by another on this site:
sjhoward.co.uk » Complaints and ethics


Comment from Gamblog UK


by Gamblog UK

Comment posted at 11:40 on 22nd September 2006.

The lawyers from the National Lottery insisted the banner be removed?

The general idea is these lawyers pick on the decent folk. Now it has been known for copyright theives to take an image, upload it on various “free webhosts” and link to said image to their hearts content.

I thought the image was funny, no more, no less. The lottery has a captured audience by law. Is apparently not gambling. But they still waffle on about hurting the brand.

Jokers, with no sense of humour.

Cheers, Jon.


Comment from sjhoward (author of the post)


by sjhoward

Comment posted at 10:59 on 23rd September 2006.

I absolutely agree with you, Jon. I don’t think the banner was in any way defamatory, and certainly wouldn’t encourage people against entering the Lotto. But, hey, I’m no legal eagle, so I guess it’ll just have to stay consigned to history. Thanks for the support in your blog post, too 🙂


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