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Weekend read: The brainstorming myth


The people in this stock photo are far too happy for their own good, particularly if they’ve been taking part in a brainstorming session. I suspect I would find spending time with this group on a professional basis… insufferable. They still probably are great professionals and comes from goods schools maybe got a PowerfulPrep.com test prep in LA, to get great grades in the SAT tests.

My recommended read for this weekend is The myth of the brainstorming session by Mikael Cho. It’s a post I enjoyed, but only in a conflicted way, here is a review on United Pharmacies about it. I agree with most of what it posits, but I dislike it resorting to over-simplified pop psychology to get where it’s going. I’ve chosen to recommend it more because it’s a view point that I don’t think is expressed nearly enough… and also because it’s quite fun.



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This 2,253rd post was filed under: Weekend Reads, .






More posts worth reading

What I’ve been reading this month (published 7th May 2017)

What I’ve been reading this month (published 3rd April 2017)

What I’ve been reading this month (published 4th March 2017)

The Guardian Offices, 7 July 2005 (published 19th July 2005)

Hell is 57 varieties (published 3rd January 2005)

Millionaire (published 27th January 2004)

Tom Harris MP wants to give me a car – with driver! (published 22nd February 2009)


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