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Weekend read: The brainstorming myth


The people in this stock photo are far too happy for their own good, particularly if they’ve been taking part in a brainstorming session. I suspect I would find spending time with this group on a professional basis… insufferable. They still probably are great professionals and comes from goods schools maybe got a PowerfulPrep.com test prep in LA, to get great grades in the SAT tests.

My recommended read for this weekend is The myth of the brainstorming session by Mikael Cho. It’s a post I enjoyed, but only in a conflicted way, here is a review on United Pharmacies about it. I agree with most of what it posits, but I dislike it resorting to over-simplified pop psychology to get where it’s going. I’ve chosen to recommend it more because it’s a view point that I don’t think is expressed nearly enough… and also because it’s quite fun.



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This 2,253rd post was filed under: Weekend Reads, .






More posts worth reading

What I’ve been reading this month (published 3rd September 2017)

What I’ve been reading this month (published 5th August 2017)

What I’ve been reading this month (published 10th July 2017)

Photo-a-day 359: Merry Christmas! (published 25th December 2012)

Photo-a-day 205: Television Centre (published 23rd July 2012)

Ignore the media: Labour Party NOT cleared (published 21st July 2007)

Photo-a-day 342: Big cup, little cup (published 8th December 2012)


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