The non-stop Express to madness
Hold up! Before you read on, please read this...
This post was published more than 12 years ago
I keep old posts on the site because I often enjoy reading old content on other people's sites. Not everything that is old is bad. It can be interesting to see how views have changed over time: for example, how my strident teenage views have mellowed and matured.
But given the age of this post, please bear in mind:
- My views might very well have changed in the 12 years since I wrote this post. I have written some very silly things over the years, many of which I find pretty embarrassing today.
- This post might use language in ways which I would now consider highly inappropriate or offensive.
- Factual information might be outdated.
- Links might be broken; embedded material might not appear properly.
Okay. Consider yourself duly warned. Read on...
Today’s Daily Express splash claims that the paper has been leading ‘the growing clamour’ for action on climate change. Today’s Daily Express leader complains that the price of oil is too high. Maybe not ‘The Greatest Newspaper in the World’, but clearly the most confused.
The incident does, however, call to mind an anecdote from a few years back (which may or may not be grounded in fact), when the Daily Express held a series of focus groups to try and reverse the continuing decline in its circulation. At these groups, members of the public were given copies of the Express and the Mail, and asked to comment on features in the Mail that they might like the Express to copy. Seems a good idea – except that several members of the groups left vowing to buy the Mail thenceforth, as they had never realised how good it was.
Good one, Des.
This 751st post was filed under: News and Comment.