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The credulity of most Apple coverage

Over my cornflakes this morning, I read Ben Hoyle’s interview with Tim Cook, CEO of Apple, in The Times Magazine.


This was one of those interviews which is sort of interesting but doesn’t really say much. Though I was quite taken with this description of Apple’s canteen where the cutlery is hidden from view in an illuminating example of form over function:

You can’t tell what the chefs are cooking because there are no menus on display (the options are on your phone if you’re an employee). You don’t seem to be able to pay cash for anything and there are no sauce sachets or eating utensils to be seen unless you know where to look (they’re with the other unsightly essentials like bottled drinks and napkins, sunk out of sight in smooth, curved central islands reminiscent of giant iPods).


What really struck me about this interview was the weird cognitive dissonance in the tenth paragraph. In this paragraph, Hoyle points out that:

Apple’s App Store is “curated” to the extent that you (and your children) won’t find hate speech or pornography on there.

That is, Apple – for better or worse – prioritises its values over the freedom of its customers to easily use the platform for activities which meet with disapproval from Apple. I wish this (puritanical?) attitude had been used to challenge in this bit of the same paragraph:

Apple has regarded privacy as “a basic human right” for a long time and “built the company around” that belief. The sprawling, intimate personal data profiles that companies like Facebook and Google compile “shouldn’t exist”, Cook thinks.

Cook claims that Apple is built around privacy. Yet, while Apple is happy preventing access to hate speech on the App Store, it actively promotes the Facebook app despite it asking for user permission to build data profiles which Cook says are antithetical to everything Apple stands for.

This seems a really odd moral position to me: if your company is reputedly built around one “basic human right”, why allow apps which violate that fundamental belief and ban apps which contravene less dearly held standards? The answer seems fairly obvious to me: the Facebook and Google apps are among the most popular, and are core to the iPhone experience. But can you really claim something is a cornerstone value if you ignore it to sell more phones?


I was also a bit riled up by this ludicrous comparison:

On cybersecurity … the company also protects its FaceTime and Messages apps with end-to-end encryption unlike, say, Google’s standard Gmail.

Why compare a closed messaging system, where end-to-end encryption is easy, with an open standard like email? That reads like a line supplied by Apple. It should have been challenged by asking if Apple’s iCloud email service protects messages with end-to-end encryption, which of course it does not.


There are a lot of things that Apple does extraordinarily well. It is evidently one of the corporate success stories of our time and has inspired phenomenol brand loyalty among a huge population of users. But it isn’t perfect.

Much of the media, and Hoyle’s article is no exception, seems far too credulous when it comes to Apple. Coverage of Apple would be much more satisfying if it showed a degree of balance or at least an attempt at challenging some of the more outlandish media lines rather than simply repeating them verbatim.


The picture of Tim Cook at the top of this post was uploaded to Flickr by Fabio Bini, and is used here under its Creative Commons licence.

This 2,439th post was filed under: Media, News and Comment, Posts delayed by 12 months, Technology, , , , .

How much would you pay to keep using Google?

The Economist’s data team has today published a blog post called “How much would you pay to keep using Google?” Unusually for The Economist, the headline isn’t really an accurate representation of the contents, which actually discuss research findings related to the amount people would have to be paid to give up using search engines in general.

But the original question got me thinking. A couple of years ago, I’d have responded with a fairly substantial sum. These days, I’m not so sure. I wonder what that says about the state of the company?

Google used to be the only decent search engine. That is no longer true. A couple of years ago, I decided to see if it was possible to go all-in on Bing. Ironically, this was somewhat inspired by Matt Cutts, formerly of Google, who gives himself 28-day challenges to test assumptions and better himself. Surely, I reasoned, it can’t be as bad as people make out, nor as bad in daily use as an occasional search to try it out makes it seem. I switched my default search engine to Bing in Chrome and on my mobile.

And do you know what? The vast majority of the time, it is perfectly competent. On very rare occasions when I’m struggling to find something I also try searching on Google: I’d say 75% of the time, I also fail to find what I’m looking for there. I’d also say, without any proper data to back up the assertion, that Bing’s results seem less replete with spammy useless links than Google’s. And Bing’s rewards scheme buys me an occasional coffee. I don’t think I’d pay for Google search.

But of course, Google provides more than just search. Would I pay for other components of their offer?

Would I pay for Gmail? There are perfectly decent alternatives to Gmail, and I rarely use my actual Gmail address but forward stuff to it from elsewhere, so redirecting future mail wouldn’t be a problem. Moving the archive would be a pain. I’d probably pay a small fee—a pound a month?—just to avoid the hassle.

One service I would definitely pay for is Google Maps. I use Google Maps every day and have not found anything that can even begin to compete. Back in December, Justin O’Beirne wrote a great essay on Google Maps’s moat—the content and time barrier which keeps it well ahead of competitors. On these terms, I guess Google Maps is probably the most “valuable” bit of Google to me.

Google Drive is great, but OneDrive is pretty great too. Chrome is my current default browser, but I’d happily switch to Firefox. Google Calendar is actually quite irritating (especially since ‘quick add’ was removed) and I use it only because it’s handy. I like my Android phone, but I’d get by on iOS. I’d be sad to lose my Chromebook, but Windows laptops aren’t quite the horror shows they used to be.

I enjoy watching occasional Youtube videos, but I wouldn’t really miss them if I couldn’t watch them any more. I use Google Photos, but I also upload all of my photos to other cloud services, at least in part because I don’t trust Google not to shut down Photos when it turns its attention elsewhere (à la Google Reader or Google Notebook, both of which closed while I was an active user).

More recent Google developments (Home, Assistant, Allo, Duo, Now) have totally passed me by.

Jeff Jarvis used to talk about “livin’ la vida Google” to describe his complete immersion in the Google universe. A couple of years ago, I’d have put myself in a similar category, but no longer. I am only one person, and I’ve no idea how ‘typical’ I am in this context, but I wonder if my change in behaviour represents a wider portentous shift for Google’s fortunes?


The photo at the top was posted on Flickr by Sigurd Magnusson, and is reproduced here under its Creative Commons licence.

This 2,438th post was filed under: News and Comment, Posts delayed by 12 months, Technology, , , , , , .

The next calling point for this service will be…

I usually try to avoid ‘grumpy’ columns in magazines. As a general rule, they are not very interesting and are not nearly as funny as the author intends. Turning a ‘moan’ into interesting writing is a tricky skill to pull off.

All of that aside: In 1843 magazine, Adrian Wooldridge recently wrote about irritating announcements on public transport:

Some companies seem to revel in redundancy. In the railway world Amtrak is the champion of verbosity. Recorded announce­ments on its trains proclaim the arrival of each station with a peroration ending in a request to “please take this time to look about you and collect your bags”, as though the majority of passengers were otherwise likely to canter off the train in a spiritual ecstasy, leaving their material possessions in their wake.

This complaint touched a nerve. When I was commuting to London on a weekly basis a few years ago, there was one particular train guard whose name became lodged in my memory, so annoying were his announcements. His tone tended to convey a weary sense of superiority: it was with some mild irritation that he reminded passengers to check that their tickets were valid for this particular service, as though only a moron could be confused. He spoke extremely slowly, as though he had been told in training not to speak too fast and had overcorrected. And, most irritatingly of all, he seeemed intent on lengthening every announcement to the greatest possible extent by including superfluous words.

Peterborough would never be the ‘next stop’; it would inevitably be ‘the next station stop at which our service will be calling this morning’. Passengers should not merely content themselves with ‘reading the displayed safety instructions’; rather they should ‘be sure to fully familiarise themselves with the safety information cards displayed on the walls of the vestibules at the end of every carriage on board this service’. Customers should not simply ‘have tickets ready for inspection’; they should ‘be aware that a full ticket check will now take place in all coaches, starting from Coach B at the front of the train, and ensure that they have all tickets, travel documents and railcards to hand both at their seat and when moving around the train.’

The verbosity was almost too much to bear. So while I disagree with Adrian’s preference for not knowing the names of service workers and wearing headphones through safety demonstrations on aircraft, I find it hard not to have a little sympathy with his complaints about excessively loquacious train guards.


As an aside, on a recent train journey, the guard issued the typical reminder that passengers should “take all of their personal belongings with them”. Somebody loudly responded that this wasn’t practical, as most of their personal belongings were at home rather than on a train. I’ll laughed quite loudly, despite myself.


The image at the top is of a Virgin train at Brighton station. The full version was posted on Flickr by Matt Davis, and I’ve reproduced a cropped version here under its Creative Commons Licence.

This 2,437th post was filed under: Posts delayed by 12 months, Travel, , , , , .

Espresso and tonic

The latest thing at Caffè Nero… and very refreshing it is, too.

This 2,436th post was filed under: Photo-a-day 2019.


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