About me
Archive
About me

A quick thought on YouView

YouView could entice a large cache of older viewers too technologically timid to hook their set up to a games console to view the world of TV a little differently.

So said The Guardian this morning. It seems that, for YouView to be successful, Lord Sugar is relying on customers who are all of the following:

  1. Too tech timid to hook up a games console, but tech confident enough to hook up a YouView box using an almost identical method.
  2. Too money-conscious to spend cash on a Sky, Virgin, or BT Vision subscription (all of which offer – or will soon offer – most of the new features), but happy to spend £200 on a box whose additional online functionality is broadly comparable to that of a £49 Roku box.
  3. Have a broadband connection (or are willing to pay for one), despite tech timidity and money-consciousness.

That doesn’t strike me as a huge market… but perhaps I’m underestimating the power of its big-name backers!

This 1,708th post was filed under: Diary Style Notes, Media, Quotes.

Some recently published posts

What I’ve been reading this month / December 2019, 12 minutes long

What I’ve been reading this month / November 2019, 5 minutes long

What I’ve been reading this month / October 2019, 3 minutes long

What I’ve been reading this month / September 2019, 6 minutes long

What I’ve been reading this month / August 2019, 7 minutes long

Some random old posts

A day in the life of an Amazon.co.uk order / September 2005, Less than a minute long

The new Guardian / September 2005, Less than a minute long

62m Americans wanted this guy’s finger on the button… / November 2005, Less than a minute long

The Final Swing Update / May 2005, 1 minute long

Super Millionaire / February 2004, 2 minutes long

Review: Best Kept Secret by Jeffrey Archer / April 2013, 6 minutes long


Comments and responses

No comments or responses to this post have been published yet.

Compose a new comment



Comment

You may use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> .

If you would like to display a profile picture beside your comment, sign up for Gravatar, and enter your email address above.

By submitting your comment, you confirm that it conforms to the site's comment policy. Comments are subject to both automatic and human moderation, and may take some time to appear.



The content of this site is copyright protected by a Creative Commons License, with some rights reserved. All trademarks, images and logos remain the property of their respective owners. The accuracy of information on this site is in no way guaranteed. Opinions expressed are solely those of the author. No responsibility can be accepted for any loss or damage caused by reliance on the information provided by this site. This site uses cookies - click here for more information.