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A quick thought on YouView

YouView could entice a large cache of older viewers too technologically timid to hook their set up to a games console to view the world of TV a little differently.

So said The Guardian this morning. It seems that, for YouView to be successful, Lord Sugar is relying on customers who are all of the following:

  1. Too tech timid to hook up a games console, but tech confident enough to hook up a YouView box using an almost identical method.
  2. Too money-conscious to spend cash on a Sky, Virgin, or BT Vision subscription (all of which offer – or will soon offer – most of the new features), but happy to spend £200 on a box whose additional online functionality is broadly comparable to that of a £49 Roku box.
  3. Have a broadband connection (or are willing to pay for one), despite tech timidity and money-consciousness.

That doesn’t strike me as a huge market… but perhaps I’m underestimating the power of its big-name backers!

This 1,709th post was filed under: Diary Style Notes, Media, Quotes.

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