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Weekend read: How Britain fell in love with Krispy Kreme

I’m featuring another of the Guardian’s retail analyses this week, and once again it’s by Emine Saner. This one is all about the rise and rise of Krispy Kreme in the UK. I just wish public health could emulate the marketing success built by some of these hugely successful brands in a very short space of time!

This 1,846th post was filed under: Weekend Reads.

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