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Npower’s statement is not new. Journalists, please stop giving them free advertising

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Hold up! Before you read on, please read this...

This post was published more than 5 years ago

I keep old posts on the site because I often enjoy reading old content on other people's sites. Not everything that is old is bad. It can be interesting to see how views have changed over time: for example, how my strident teenage views have mellowed and matured.

But given the age of this post, please bear in mind:

  • My views might very well have changed in the 5 years since I wrote this post. I have written some very silly things over the years, many of which I find pretty embarrassing today.
  • This post might use language in ways which I would now consider highly inappropriate or offensive.
  • Factual information might be outdated.
  • Links might be broken; embedded material might not appear properly.

Okay. Consider yourself duly warned. Read on...

Npower says it will not raise prices any more until spring 2015 unless wholesale costs go up.

BBC News, 2nd December 2013.

The energy provider which raised bills by more than 10% says no more rises until 2015 – provided wholesale costs remain stable.

Sky News, 2nd December 2013.

What reasons have been given for Npower’s previous price rises?

npower today announced its electricity and gas prices will increase by 9.3% and 11.1% respectively* from 1 December [due to] the cost of buying wholesale energy up 3% from this year.

Npower, 21st October 2013.

From 4th January 2011, domestic gas and electricity tariffs will increase on average by 5% [due to] an increase of 50% in wholesale prices during the last twelve months.

Npower, 12th December 2010.

npower announces price increases due to soaring wholesale costs

Npower, 29th August 2008.

npower today announced plans for new energy prices for domestic customers with an average increase of 9.9% for electricity and 17.2%* for gas from 1 October … due to massive increases in wholesale costs.

Npower, 7th September 2006.

npower today announced plans for new retail gas and electricity tariffs, for domestic customers, following increases in wholesale gas costs of almost 50% in the last 12 months.

Npower, 11th November 2005.

As far back as Npower’s press release archive stretches, I can’t find a single incident of them raising retail prices without blaming increases in wholesale prices. Announcing that they are to stick to this policy in future amounts to a non-story, which should not be receiving acres of coverage.

This 2,088th post was filed under: Diary Style Notes.

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Comments and responses

Comment from Anonymous


by Anonymous

Comment posted at 09:37 on 12th December 2013.

There is a Facebook page Npower Boycott running.


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