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Photo-a-day 291: Road sign

20121017-224810.jpg

Putting “award winning restaurants” on a road sign seems like a great low-cost way for a local authority to provide free advertising, promoting local businesses and boosting the local economy. I wonder if it works in practice? And if so, I wonder if the benefits are great enough to outweigh the (probably small?) risk of diverting drivers’ attention from the road for a little longer, and making the sign (marginally) more difficult to interpret?

This post was filed under: Photo-a-day 2012, , .

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