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Weekend read: The Golden Arches of McModernism

My recommended read for this week is a Jimmy Stamp piece from the Smithsonian‘s website, giving a fascinating insight into the history, expansion and architecture of McDonald’s, casting it in a Modernist light. It’s only fairly short, but contains some interesting nuggets of history and I found it rather thought-provoking, examining a familiar concept from a somewhat unfamiliar viewpoint. It is well worth reading.

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