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Weekend read: The brainstorming myth

The people in this stock photo are far too happy for their own good, particularly if they’ve been taking part in a brainstorming session. I suspect I would find spending time with this group on a professional basis… insufferable.

My recommended read for this weekend is The myth of the brainstorming session by Mikael Cho. It’s a post I enjoyed, but only in a conflicted way. I agree with most of what it posits, but I dislike it resorting to over-simplified pop psychology to get where it’s going. I’ve chosen to recommend it more because it’s a view point that I don’t think is expressed nearly enough… and also because it’s quite fun.



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This 2,253rd post was filed under: Weekend Reads, .


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