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The date is set…

…and it’s 12th September. The Guardian will, quite literally, never be the same again.

This post was filed under: Media.

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Comments and responses

Comment from Barnaby Olthwaite

    20.40, 03/09/2005

It has never been the same since they removed “Manchester” from the masthead!

Comment from sjhoward (author of the post)

    22.56, 03/09/2005

Very true, but the editor says that this current change is even bigger than that one – it will certainly be interesting to see what they’ve come up with… And, for the record, I think it’s still the most northerly aware of the broadsheets, which tend to think that that anywhere north of Coventry is not worthy of coverage.

Comment from Samuel Pickwick

    19.47, 04/09/2005

Is a change for the sake of change, such a good thing?

If this is such an unprecedented change, will it not alienate the established readership of The Guardian?

Will the change attract more new readers than those it loses?

Comment from sjhoward (author of the post)

    16.43, 05/09/2005

It’s certainly not change for change’s sake – it’s change to try and reverse, or at least attentuate, the plummeting sales figures. I’m certainly concerned that it might alienate the established readership – myself included – and I guess we just have to hope that it arracts more than it loses, without it been driven to become such a populist paper (though, of course, with its Scott Trust ownership, sales figures are far from the be all and end all with The Guardian in quite the same way they are for everyone else)

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