About me
Archive
About me

The great advertising argument returns

close

Hold up! Before you read on, please read this...

This post was published more than 11 years ago

I keep old posts on the site because I often enjoy reading old content on other people's sites. It can be interesting to see how views have changed over time: for example, how my strident teenage views have, to put it mildly, mellowed.

I'm not a believer in brushing the past under the carpet. I've written some offensive rubbish on here in the past: deleting it and pretending it never happened doesn't change that. I hope that stumbling across something that's 11 years old won't offend anyone anew, because I hope that people can understand that what I thought and felt and wrote about then is probably very different to what I think and feel and wrote about now. It's a relic of an (albeit recent) bygone era.

So, given the age of this post, please bear in mind:

  • My views may well have changed in the last 11 years. I have written some very silly things over the years, many of which I find utterly cringeworthy today.
  • This post might use words or language in ways which I would now consider highly inappropriate, offensive, embarrassing, or all three.
  • Factual information might be outdated.
  • Links might be broken, and embedded material might not appear properly.

Okay. Consider yourself duly warned. Read on...

Long-time readers will know that I’ve wrestled with the question of whether to carry advertising on the site several times over the past few years. Adverts have come and gone in many different forms, from the Amazon Product Links to successful periods with Google Adsense, and from flirtations with hand-picked advertisers to the Amazon-affiliated shop.

My last epiphany on the subject came after I wrote a negative review about one of the site’s advertisers. I’ve always maintained that advertising does not affect editorial, but I felt that it was difficult to carry adverts for a poor service. This whole incident is now referred to rather euphemistically on the site, as it lead to a legal dispute with the advertiser concerned, but essentially I took the decision to withdraw all general adverts from the site, keeping only hand-picked ads relevant to particular posts.

Now I’m wavering on that decision. A number of high profile companies have actively sought advertising spots on the site, and at a time when it’s likely my web hosting costs are to increase, it’s difficult to refuse.

Therefore, I’ve instituted a beta programme of advertising on the site. A dynamically chosen random third of pages will carry advertising, and I will monitor the response, so that I can do a more accurate cost-benefit analysis of the advertising model. Those who block ads will see a suitably designed alternative, rather than a big white space. Fear not: This place has never been, and will never be, covered with ads, and editorial will continue to be entirely independent of advertising – though, naturally, advertising will not necessarily be independent of the editorial.

I’m genuinely unsure as to which way I’ll go on this, so I’d be interested to hear your opinions through any of the usual routes.

This 1,298th post was filed under: Blogging, Site Updates.

Some recently published posts

Reflecting on my first ten years as a doctor / June 2019, 8 minutes long

What I’ve been reading this month / June 2019, 6 minutes long

Californian taxis, gun ownership and democracy / May 2019, 9 minutes long

The assassination of JFK / May 2019, 6 minutes long

Crossing the US-Mexico border / May 2019, 10 minutes long

Some random old posts

Half empty / January 2005, Less than a minute long

Bonsai Kittens / February 2005, 1 minute long

September has arrived / September 2011, Less than a minute long

What I’ve been reading this month / November 2018, 3 minutes long

New video of Mr Hussein / June 2005, Less than a minute long

sjhoward v21.0 released today / April 2006, Less than a minute long


Comments and responses

Comment from Mort Karman


by Mort Karman

Comment posted at 01:22 on 4th April 2008.

Welcome to the free enterprise system.
So long as you monitor the content and type I don’t see any problem. The worlds greatest media have advertisers and so long as you don’t sell out editorial content to the dollar (or in your case pound) nothing is wrong.
Just keep it on the high level of the usual site contents and al will be fine.
It is not wrong to make a lot of money,
So far as I know, writers do not take a vow of poverty and chastity. (well, poverty, perhaps, chastity, NO)


Compose a new comment



Comment

You may use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> .

If you would like to display a profile picture beside your comment, sign up for Gravatar, and enter your email address above.

By submitting your comment, you confirm that it conforms to the site's comment policy. Comments are subject to both automatic and human moderation, and may take some time to appear.



The content of this site is copyright protected by a Creative Commons License, with some rights reserved. All trademarks, images and logos remain the property of their respective owners. The accuracy of information on this site is in no way guaranteed. Opinions expressed are solely those of the author. No responsibility can be accepted for any loss or damage caused by reliance on the information provided by this site. This site uses cookies - click here for more information.