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Guardian shrinks earlier than planned

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Warning: This post was published more than 11 years ago.

I keep old posts on the site because sometimes it's interesting to read old content. Not everything that is old is bad. Also, I think people might be interested to track how my views have changed over time: for example, how my strident teenage views have mellowed and matured!

But given the age of this post, please bear in mind:

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Many thanks for your understanding.

I was actually going to post about the lack of updates from the Guardian about it’s qualoid relaunch yesterday, but the Jackson events beat me to it. Clearly, someone at the Grauniad was reading my mind, as today Julia Day announces that it’s going to happen early next year – nine months ahead of schedule by my count.

As far as I’m personally concerned, the sooner they make the change, the better. It’ll also be interesting to see the new design they come up with – their last relaunch caused something of a storm, and the look of the paper is still reasonably unique amongst the papers. Given that they’re going full-colour, I expect that they’re going to make much use of that in the design, and I can’t imagine me liking it if they do. At least at first. But I guess we’ll have to wait and see.

It seems strange that the Guardian have dropped their previously preferred qualoid synonym ‘midi’ for ‘Berliner’. I can’t imagine them launching with ‘Berliner’, so why introduce it now? Unless, of course, it’s just a bit of a slip. I’d imagine they’d go ahead with ‘midi’, unless of course they don’t refer to the size by any term in particular, just advertising that the paper has a new look. But I’d think they’d want to at least mention it.

Other than that, my reservations are largely still the same as they were in February:

The only thing that’s been worrying me since the announcement was made last September is this:

Most importantly, from the reader’s point of view, it will not leave the Guardian’s journalism untouched, particularly in the manner and tone of presentation.

The Guardian’s tone is one its great strengths. To change it would be suicide.

Hopefully, though, it’ll be pretty much the same Guardian, with a refreshing design and a much handier size. Hopefully.

This 625th post was filed under: News and Comment.






More posts worth reading

What I’ve been reading this month (published 6th February 2017)

What I’ve been reading this month (published 31st December 2016)

What I’ve been reading this month (published 30th November 2016)

36 Grays Lane (published 29th July 2007)

Tip for 2006 (published 5th January 2006)

Coming up… (published 10th March 2008)

Traffic at LaGuardia Airport, New York (published 28th December 2012)


Comments and responses

Comment from David


by David

Comment posted at 18:53 on 18th June 2005.

How do you know the Guardian will go full colour? It would be nice to believe so but who has authoritively said this is the case?


Comment from sjhoward (author of the post)


by sjhoward

Comment posted at 18:58 on 18th June 2005.

It’s in the article cited above:

“Just over a year ago we made one of the most important decisions in the 184-year history of the Guardian, and the 213-year history of the Observer,” said Carolyn McCall, the chief executive of GNL, who briefed staff today.

“To design both papers again completely from scratch. To launch them in a new format never before seen in the UK. To build our own print centre and install the most modern presses in the newspaper industry. To position our papers as the first of a new generation of full-colour national newspapers.”

Emphasis added, of course.


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