Warning: This post was published more than 12 years ago.
I keep old posts on the site because sometimes it's interesting to read old content. Not everything that is old is bad. Also, I think people might be interested to track how my views have changed over time: for example, how my strident teenage views have mellowed and matured!
But given the age of this post, please bear in mind:
- My views might have changed in the 12 years since I wrote this post.
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Many thanks for your understanding.
As a Tesco convert, this doesn’t surprise me. The shop far outperforms its main competitors, simply because it has low prices (unlike Sainsburys) without seeming ‘cheap’ (like Adsa and Morrisons). It’s a pleasant place to shop, with wide easy-to-navigate aisles, and is generally very well stocked. It doesn’t have ‘special offer’ stock dumped all over the middles of aisles, and it doesn’t make you feel claustrophobic thanks to high ceilings and good lighting. It’s also open 24hrs, which can be very useful, and almost every store also has a petrol station. There are very few circumstances under which I shop at other supermarkets, because Tesco is easy and relatively stress-free. Which is why it’s performing well.