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Weekend read: The Guardian’s strategy

The Guardian dosen’t make much money from me any more. It’s a long time since I last bought a copy. I used to have it delivered, but when I moved house in 2007, I couldn’t find a local newsagent who delivered, and so I stopped. My main newspaper reading time was over breakfast, so picking up a copy later in the day didn’t really work for me. I used to pay The Guardian for an ad-free version of their website, but they stopped offering that service some years ago now. I paid for their tablet app for a while, but didn’t really get on with it, much preferring The Times app.

I carried on reading The Guardian via the website for a long time after I stopped buying it. But, over time, almost all of the writers I cared to read retired, took redundancy, or moved into management roles in which they rarely write. At the same time, they started giving writers of amusing features by-lines on actual news stories which they seemed woefully under-qualified to cover. They also reduced the pagination by cutting sections I enjoyed, and churned out ever-more frustratingly ill-informed comment pieces. And so, these days, I rarely even read The Guardian.

Oh, and they also pissed me off by cancelling a Guardian Masterclass at the last minute, after I’d paid for non-refundable travel to London. I know these things happen sometimes, but it was frustrating, and I was sorely disappointed at the lack of understanding and compassion on the part of the company.

Despite my frustration with it, and the fact that I rarely even engage with it, I still care for The Guardian, and would still very much like to see it find a profitable and successful place in the world. As a result, I was interested to read Ken Doctor’s discussion of The Guardian‘s new “known” business strategy, published in February over at Newsonomics. It’s a fairly unique approach in the newspaper industry, and I wonder to what extent it can succeed.

This 2,245th post was filed under: Weekend Reads, , , .






More posts worth reading

What I’ve been reading this month (published 2nd June 2017)

What I’ve been reading this month (published 7th May 2017)

What I’ve been reading this month (published 3rd April 2017)

Hotlinking mysteries and political tedium (published 6th September 2007)

It’s beginning to look a lot like, erm, springtime? (published 22nd December 2011)

What’s in my daily work bag? (published 3rd February 2015)

A reason for fools to feel stupid (published 3rd April 2005)


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