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Photo-a-day 57: myWaitrose

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Warning: This post was published more than 5 years ago.

I keep old posts on the site because sometimes it's interesting to read old content. Not everything that is old is bad. Also, I think people might be interested to track how my views have changed over time: for example, how my strident teenage views have mellowed and matured!

But given the age of this post, please bear in mind:

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Waitrose sent this card to me a few weeks ago, yet I really don’t understand what its point is. The literature that accompanied it told me that I should scan it each time I shop (aka volunteering my data), but didn’t explain what I could expect in return, beyond vague statements like “more of what you love”.

Even having been on their website, I still don’t understand how it’s supposed to benefit me. And beyond that, given the infrequency with which I shop at Waitrose, I don’t really understand why I got it in the first instance. It’s really not the kind of transparent communication I expect from the John Lewis Partnership.

It’s the least well explained “loyalty” scheme I’ve ever encountered, and since I don’t understand what I’m exchanging my data for, the card won’t be jumping into my wallet just yet!

This 1,542nd post was filed under: Photo-a-day 2012, , , .






More posts worth reading

What I’ve been reading this month (published 4th March 2017)

What I’ve been reading this month (published 6th February 2017)

What I’ve been reading this month (published 31st December 2016)

‘Struggle’ to spend tsunami funds (published 16th February 2005)

Archbishop complains. Nobody suprised. (published 16th June 2005)

The great advertising argument (published 9th December 2005)

Japan rebuilt Hiroshima. That’s the big difference. (published 29th August 2006)


Comments and responses

Comment from John copeland


by John copeland

Comment posted at 22:11 on 31st March 2012.

Yes I received one too, very odd isn’t it, can’t use it on ocado can’t use it a Waitrose service stations and can’t use it in Waitrose boots and you don’t even get anything for your loyalty, all very odd , not so much a loyalty card as snoop on your shopping habits card !! More of what I love ???? Lest with nectar I’ve bought Apple TV and blu ray player and an a damn rug ! All with my points, oh well we will see what it brings in the future 🙂


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