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Photo-a-day 57: myWaitrose

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Waitrose sent this card to me a few weeks ago, yet I really don’t understand what its point is. The literature that accompanied it told me that I should scan it each time I shop (aka volunteering my data), but didn’t explain what I could expect in return, beyond vague statements like “more of what you love”.

Even having been on their website, I still don’t understand how it’s supposed to benefit me. And beyond that, given the infrequency with which I shop at Waitrose, I don’t really understand why I got it in the first instance. It’s really not the kind of transparent communication I expect from the John Lewis Partnership.

It’s the least well explained “loyalty” scheme I’ve ever encountered, and since I don’t understand what I’m exchanging my data for, the card won’t be jumping into my wallet just yet!

This post was filed under: Photo-a-day 2012, , , .

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Comments and responses

Comment from John copeland


    22.11, 31/03/2012

Yes I received one too, very odd isn’t it, can’t use it on ocado can’t use it a Waitrose service stations and can’t use it in Waitrose boots and you don’t even get anything for your loyalty, all very odd , not so much a loyalty card as snoop on your shopping habits card !! More of what I love ???? Lest with nectar I’ve bought Apple TV and blu ray player and an a damn rug ! All with my points, oh well we will see what it brings in the future 🙂




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