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Photo-a-day 57: myWaitrose

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Hold up! Before you read on, please read this...

This post was published more than 6 years ago

I keep old posts on the site because I often enjoy reading old content on other people's sites. Not everything that is old is bad. It can be interesting to see how views have changed over time: for example, how my strident teenage views have mellowed and matured.

But given the age of this post, please bear in mind:

  • My views might very well have changed in the 6 years since I wrote this post. I have written some very silly things over the years, many of which I find pretty embarrassing today.
  • This post might use language in ways which I would now consider highly inappropriate or offensive.
  • Factual information might be outdated.
  • Links might be broken; embedded material might not appear properly.

Okay. Consider yourself duly warned. Read on...

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Waitrose sent this card to me a few weeks ago, yet I really don’t understand what its point is. The literature that accompanied it told me that I should scan it each time I shop (aka volunteering my data), but didn’t explain what I could expect in return, beyond vague statements like “more of what you love”.

Even having been on their website, I still don’t understand how it’s supposed to benefit me. And beyond that, given the infrequency with which I shop at Waitrose, I don’t really understand why I got it in the first instance. It’s really not the kind of transparent communication I expect from the John Lewis Partnership.

It’s the least well explained “loyalty” scheme I’ve ever encountered, and since I don’t understand what I’m exchanging my data for, the card won’t be jumping into my wallet just yet!

This 1,542nd post was filed under: Photo-a-day 2012, , , .

More posts worth reading

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What I’ve been reading this month (published 3rd November 2018)

What I’ve been reading this month (published 6th October 2018)

But, are you happy? (published 21st February 2007)

Problems with the site (published 5th February 2007)

Complaints and ethics (published 3rd September 2006)

Potter porn (published 9th August 2005)


Comments and responses

Comment from John copeland


by John copeland

Comment posted at 22:11 on 31st March 2012.

Yes I received one too, very odd isn’t it, can’t use it on ocado can’t use it a Waitrose service stations and can’t use it in Waitrose boots and you don’t even get anything for your loyalty, all very odd , not so much a loyalty card as snoop on your shopping habits card !! More of what I love ???? Lest with nectar I’ve bought Apple TV and blu ray player and an a damn rug ! All with my points, oh well we will see what it brings in the future 🙂


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