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Can Yahoo dominate next decade?


Hold up! Before you read on, please read this...

This post was published more than 13 years ago

I keep old posts on the site because I often enjoy reading old content on other people's sites. Not everything that is old is bad. It can be interesting to see how views have changed over time: for example, how my strident teenage views have mellowed and matured.

But given the age of this post, please bear in mind:

  • My views might very well have changed in the 13 years since I wrote this post. I have written some very silly things over the years, many of which I find pretty embarrassing today.
  • This post might use language in ways which I would now consider highly inappropriate or offensive.
  • Factual information might be outdated.
  • Links might be broken; embedded material might not appear properly.

Okay. Consider yourself duly warned. Read on...

As this article says, Yahoo search is getting to be very good. I’ve personally been using it more and more of late, as I have the Yahoo Toolbar installed. It’s index is fantastic, and can certainly rival Google: looking at this very site, Google has 89% of it indexed, and Yahoo is very close to that at 86%. The lead between the two is always chopping and changing.

But Yahoo simply isn’t as good as Google yet in terms of the actual searching. There have been a number of occasions when I’ve simply given up on a Yahoo search and reverted to Google, because the results are next to useless. In terms of precision of results MSN is surging ahead – and there’s very little point in having a fantastic index if you don’t have a fantastic search method.

One of the things I’ve come to love about Google (and MSN) is the direct answers feature, where I can type in ‘define x’ and just get a definition. If I try the same query on Yahoo, I don’t even get a link to a dictionary, let alone an acutal definition.

Yahoo is okay for some everyday searches, and it will continue to be a player in the Searching Saga. But the one to watch this year, as I’ve consistently predicted, will be MSN, not least because it has a big advertising campaign underway right now, and once people realise it works, then they will be very likely to move across, particularly as Microsoft will be pushing it from all directions.

This 409th post was filed under: Technology.

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Crafty (published 27th February 2005)

Do Americans believe in God? (published 13th April 2006)

BBC’s Eurovision vote seems misleading (published 12th May 2014)

Good Evening (published 20th October 2003)

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