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Can Yahoo dominate next decade?


Hold up! Before you read on, please read this...

This post was published more than 14 years ago

I keep old posts on the site because I often enjoy reading old content on other people's sites. It can be interesting to see how views have changed over time: for example, how my strident teenage views have, to put it mildly, mellowed.

I'm not a believer in brushing the past under the carpet. I've written some offensive rubbish on here in the past: deleting it and pretending it never happened doesn't change that. I hope that stumbling across something that's 14 years old won't offend anyone anew, because I hope that people can understand that what I thought and felt and wrote about then is probably very different to what I think and feel and wrote about now. It's a relic of an (albeit recent) bygone era.

So, given the age of this post, please bear in mind:

  • My views may well have changed in the last 14 years. I have written some very silly things over the years, many of which I find utterly cringeworthy today.
  • This post might use words or language in ways which I would now consider highly inappropriate, offensive, embarrassing, or all three.
  • Factual information might be outdated.
  • Links might be broken, and embedded material might not appear properly.

Okay. Consider yourself duly warned. Read on...

As this article says, Yahoo search is getting to be very good. I’ve personally been using it more and more of late, as I have the Yahoo Toolbar installed. It’s index is fantastic, and can certainly rival Google: looking at this very site, Google has 89% of it indexed, and Yahoo is very close to that at 86%. The lead between the two is always chopping and changing.

But Yahoo simply isn’t as good as Google yet in terms of the actual searching. There have been a number of occasions when I’ve simply given up on a Yahoo search and reverted to Google, because the results are next to useless. In terms of precision of results MSN is surging ahead – and there’s very little point in having a fantastic index if you don’t have a fantastic search method.

One of the things I’ve come to love about Google (and MSN) is the direct answers feature, where I can type in ‘define x’ and just get a definition. If I try the same query on Yahoo, I don’t even get a link to a dictionary, let alone an acutal definition.

Yahoo is okay for some everyday searches, and it will continue to be a player in the Searching Saga. But the one to watch this year, as I’ve consistently predicted, will be MSN, not least because it has a big advertising campaign underway right now, and once people realise it works, then they will be very likely to move across, particularly as Microsoft will be pushing it from all directions.

This 408th post was filed under: Technology.

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