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Photo-a-day 105: Northumberland Street’s new BHS

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I’ve spied the new BHS on Newcastle’s Northumberland Street this afternoon. It’s in the building vacated by Next after they shuffled off into Eldon Square, and is a few doors up from its previous home, which has been subsumed into the expanding Primark.

Graham Soult has some great before-and-after comparison shots to see the impressive scale of the building’s transformation.

On my visit, my eye was drawn to the cafe on the second floor with floor-to-ceiling windows, which strikes me as a little vertiginous. I’m also not entirely keen on having two BHS signs above one another – I understand the logic (the higher one isn’t terribly visible from the doorway), but couldn’t they just have put a logo on the doors? There were six big visible logos on the frontage on my visit (four on posters), and it really cheapens the brand.

Anyway, I’m being picky. It’s a nice looking shop from the outside – certainly moreso than the old, unloved Next – and it’s a relief to get rid of some of Northumberland Street’s scaffolding!

This 1,604th post was filed under: Photo-a-day 2012, , , .

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