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The non-stop Express to madness

Today’s Daily Express splash claims that the paper has been leading ‘the growing clamour’ for action on climate change. Today’s Daily Express leader complains that the price of oil is too high. Maybe not ‘The Greatest Newspaper in the World’, but clearly the most confused.

The incident does, however, call to mind an anecdote from a few years back (which may or may not be grounded in fact), when the Daily Express held a series of focus groups to try and reverse the continuing decline in its circulation. At these groups, members of the public were given copies of the Express and the Mail, and asked to comment on features in the Mail that they might like the Express to copy. Seems a good idea – except that several members of the groups left vowing to buy the Mail thenceforth, as they had never realised how good it was.

Good one, Des.

This post was filed under: News and Comment.

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