About me
Bookshop

Get new posts by email.

About me

Guardian shrinks earlier than planned

I was actually going to post about the lack of updates from the Guardian about it’s qualoid relaunch yesterday, but the Jackson events beat me to it. Clearly, someone at the Grauniad was reading my mind, as today Julia Day announces that it’s going to happen early next year – nine months ahead of schedule by my count.

As far as I’m personally concerned, the sooner they make the change, the better. It’ll also be interesting to see the new design they come up with – their last relaunch caused something of a storm, and the look of the paper is still reasonably unique amongst the papers. Given that they’re going full-colour, I expect that they’re going to make much use of that in the design, and I can’t imagine me liking it if they do. At least at first. But I guess we’ll have to wait and see.

It seems strange that the Guardian have dropped their previously preferred qualoid synonym ‘midi’ for ‘Berliner’. I can’t imagine them launching with ‘Berliner’, so why introduce it now? Unless, of course, it’s just a bit of a slip. I’d imagine they’d go ahead with ‘midi’, unless of course they don’t refer to the size by any term in particular, just advertising that the paper has a new look. But I’d think they’d want to at least mention it.

Other than that, my reservations are largely still the same as they were in February:

The only thing that’s been worrying me since the announcement was made last September is this:

Most importantly, from the reader’s point of view, it will not leave the Guardian’s journalism untouched, particularly in the manner and tone of presentation.

The Guardian’s tone is one its great strengths. To change it would be suicide.

Hopefully, though, it’ll be pretty much the same Guardian, with a refreshing design and a much handier size. Hopefully.

This post was filed under: News and Comment.

Recently published posts

‘Small Things Like These’ / 15 November 2024

Redriff / 14 November 2024

Deal porters / 13 November 2024

‘Why Fish Don’t Exist’ by Lulu Miller / 12 November 2024

For the best / 10 November 2024

Learning from crushing candy / 09 November 2024




Random posts from the archive




Comments and responses

Comment from David


    18.53, 18/06/2005

How do you know the Guardian will go full colour? It would be nice to believe so but who has authoritively said this is the case?


Comment from sjhoward (author of the post)


    18.58, 18/06/2005

It’s in the article cited above:

“Just over a year ago we made one of the most important decisions in the 184-year history of the Guardian, and the 213-year history of the Observer,” said Carolyn McCall, the chief executive of GNL, who briefed staff today.

“To design both papers again completely from scratch. To launch them in a new format never before seen in the UK. To build our own print centre and install the most modern presses in the newspaper industry. To position our papers as the first of a new generation of full-colour national newspapers.”

Emphasis added, of course.




Compose a new comment

I'm not taking comments on my blog any more, so I'm afraid the opportunity to add to this discussion has passed.




The content of this site is copyright protected by a Creative Commons License, with some rights reserved. All trademarks, images and logos remain the property of their respective owners. The accuracy of information on this site is in no way guaranteed. Opinions expressed are solely those of the author. No responsibility can be accepted for any loss or damage caused by reliance on the information provided by this site. Information about cookies and the handling of emails submitted for the 'new posts by email' service can be found in the privacy policy. This site uses affiliate links: if you buy something via a link on this site, I might get a small percentage in commission. Here's hoping.