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Lotto offers smallest ever jackpot

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Hold up! Before you read on, please read this...

This post was published more than 14 years ago

I keep old posts on the site because I often enjoy reading old content on other people's sites. It can be interesting to see how views have changed over time: for example, how my strident teenage views have, to put it mildly, mellowed.

I'm not a believer in brushing the past under the carpet. I've written some offensive rubbish on here in the past: deleting it and pretending it never happened doesn't change that. I hope that stumbling across something that's 14 years old won't offend anyone anew, because I hope that people can understand that what I thought and felt and wrote about then is probably very different to what I think and feel and write about now. It's a relic of an (albeit recent) bygone era.

So, given the age of this post, please bear in mind:

  • My views may well have changed in the last 14 years. I have written some very silly things over the years, many of which I find cringeworthy today.
  • This post might use words or language in ways which I would now consider inappropriate, offensive, embarrassing, or all three.
  • Factual information might be outdated.
  • Links might be broken, and embedded material might not appear properly.

Okay. Consider yourself duly warned. Read on...

Animated banners online annoy me. I can just about cope with one on a page, but when bombarded with several like at once, as you are on many previously very user-friendly sites (Digital Spy being a case in point), I tend to get somewhat het up.

Imagine, then, my amusement at discovering this gem of an animating banner at the top of one page on a website which shall remain nameless:


Edit: Unfortunately, legal eagles at The National Lottery have insisted that I remove the image that previously appeared here. The image contained a picture of a clearly broken banner, cyclicing between text saying “This null it’s an…” and “estimated jackpot of £0 million”. I’m sorry that I’ve had to spoil your fun! (01/09/2006)

The banner animated between those four images, though each image was considerably larger than as reproduced above.

It’s certainly an original marketing strategy, but I’m not sure advertising the most likely payout will be terribly successful. Slight improvement over those awful Billy Connelly lottery ads from a couple of years back, though.

This 913th post was filed under: Media.

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Comments and responses

Comment from Gamblog UK


    02.29, 31/07/2006

An interesting marketing strategy for sure. Not sure it would appeal to those hoping to “win it big”, but there you go.

It could be you!, has a whole new meaning now.


Comment from sjhoward (author of the post)


    09.37, 31/07/2006

Thanks for the comment and the link from your site, Jon. Glad it amused you too!


Comment from Gamblog UK


    20.56, 31/07/2006

My apologies for the flashing banner on the right there SJ. It would’nt be a gambling related site without it..

Cheers, Jon.


Trackback from elsewhere on the site



00:53
3rd September 2006.

This post has been referenced by another on this site:
sjhoward.co.uk » Complaints and ethics


Comment from Gamblog UK


    11.40, 22/09/2006

The lawyers from the National Lottery insisted the banner be removed?

The general idea is these lawyers pick on the decent folk. Now it has been known for copyright theives to take an image, upload it on various “free webhosts” and link to said image to their hearts content.

I thought the image was funny, no more, no less. The lottery has a captured audience by law. Is apparently not gambling. But they still waffle on about hurting the brand.

Jokers, with no sense of humour.

Cheers, Jon.


Comment from sjhoward (author of the post)


    10.59, 23/09/2006

I absolutely agree with you, Jon. I don’t think the banner was in any way defamatory, and certainly wouldn’t encourage people against entering the Lotto. But, hey, I’m no legal eagle, so I guess it’ll just have to stay consigned to history. Thanks for the support in your blog post, too 🙂




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