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2D: Apple (again)

Published a fortnight ago, my last 2D post offered two articles about technology giant Apple. With an originality rarely surpassed by this blog, today’s 2D post is about… Apple.

Having come across two more brilliant articles about the company in the last couple of weeks, I didn’t want to deny you the pleasure of reading them simply because I’ve done something similar recently.

My first selection today is this recent Guardian article by their technology editor Charles Arthur. He makes the point that while the Apple Maps app is often a source of ridicule, within the US at least it appears to be winning the long-game, with Google Maps losing millions of users to Apple’s version. It’s one of those interesting articles that explains why the cultural narrative around a certain story borders on counter-factual.

My second selection is this article from The New York Times published last month, and written by Fred Vogelstein. It’s been pretty widely shared, but I only got round to reading it last week. It’s a remarkable account of the development of the iPhone, and – perhaps most interestingly – the development of the iPhone’s launch announcement, and how buggy the iPhone was at the point it was announced. It’s a remarkable tale.

Next time round, I promise you something that’s not Apple…!

2D posts appear on alternate Wednesdays. For 2D, I pick two interesting articles that look at an issue from two different – though not necessarily opposing – perspectives. I hope you enjoy them!

This 2,083rd post was filed under: 2D, , , , , .

Some recently published posts

Reflecting on my first ten years as a doctor / June 2019, 8 minutes long

What I’ve been reading this month / June 2019, 6 minutes long

Californian taxis, gun ownership and democracy / May 2019, 9 minutes long

The assassination of JFK / May 2019, 6 minutes long

Crossing the US-Mexico border / May 2019, 10 minutes long

Some random old posts

Morrisons’ rebranding exercise hurts my eyes / April 2007, 1 minute long

A brief history of bingo / January 2015, 12 minutes long

The ‘Goth’ subculture / March 2006, 4 minutes long

Blair’s plane and engine trouble / February 2006, 2 minutes long

Media barred from Royal wedding / March 2005, Less than a minute long

Bush on the Phone / January 2005, Less than a minute long


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