Earlier every year
Yesterday was 21 June—and I regret to report that I saw the first of 2024’s Christmas selection boxes on display in my local convenience store.
![](https://sjhoward.co.uk/wp-content/uploads/2024/06/img_4983-1000x1000.jpg)
Or so I thought. Searching online reveals that this was Nomo’s 2023 selection box design, so perhaps this is a brand new display featuring six-month-old stock that the shop needs to clear.
Not everything is as it first appears.