Google’s parent company, Alphabet, will publish its financial results for the third quarter today.

A couple of weeks ago, I was on a course for work about something utterly unrelated to technology.¹ During one presentation, one of the tutors said something along the lines of:

The report of that public inquiry is really easy to find on G—

I mean, it’s easy to find if you search online. I was going to say ‘on Google’, but that feels a bit creepy nowadays, doesn’t it?

It’s the first time I’ve heard someone express that idea in real life, which felt like a significant moment to me. I’m not suggesting that a perception of creepiness is about to make a huge dent in Alphabet’s profits, but it feels like a far cry from the social cachet that a brand like Google once held. It doesn’t feel like that’s a positive place for a consumer-facing brand to find itself, and certainly not for the long term.

1. It was about commanding the response to major incidents, which is the sort of course which is both incredibly useful and a bit frightening. ↩

The image at the top of this post was generated by DALL·E 3.