About me
Archive
About me

Mail tries to overtake Sun

close

Hold up! Before you read on, please read this...

This post was published more than 14 years ago

I keep old posts on the site because I often enjoy reading old content on other people's sites. It can be interesting to see how views have changed over time: for example, how my strident teenage views have, to put it mildly, mellowed.

I'm not a believer in brushing the past under the carpet. I've written some offensive rubbish on here in the past: deleting it and pretending it never happened doesn't change that. I hope that stumbling across something that's 14 years old won't offend anyone anew, because I hope that people can understand that what I thought and felt and wrote about then is probably very different to what I think and feel and wrote about now. It's a relic of an (albeit recent) bygone era.

So, given the age of this post, please bear in mind:

  • My views may well have changed in the last 14 years. I have written some very silly things over the years, many of which I find utterly cringeworthy today.
  • This post might use words or language in ways which I would now consider highly inappropriate, offensive, embarrassing, or all three.
  • Factual information might be outdated.
  • Links might be broken, and embedded material might not appear properly.

Okay. Consider yourself duly warned. Read on...

One month ago today, Roy Greenslade wrote a very interesting piece in the Grauniad about the Daily Mail’s increasing populist approach to reporting, and its increasing obsession with celebrity as it strives to overtake The Sun as this country’s best selling daily.

It began by listing some recent Mail headlines:

Can you guess the daily newspaper that ran these headlines last week? “Rod’s daughter, Rachel and a new love triangle”; “Just what is tormenting Toyah?”; “Becks’ little boy”; “Prince Harry on patrol”; “Rio in trouble again over stag-night rampage”; “Christmas baby for Penny and Rod”; “Go-go have a shave: George Michael at 41”; and “Big bucks Becks.”

This approach, in combination with moves like stealing Littlejohn and increasing the sports pages almost certainly help the paper to appeal to a broader base of people. But can it ever overtake The Sun? Most people think not. I’m not so sure.

Clearly, the Daily Mail has a narrower appeal than The Sun. But in an age of declining sales, my general feeling is that Mail readers will be more faithful than Sun readers. Particularly if newspaper prices are forced up by the OFT’s plans to open up distribution lines for newspapers and magazines, as seems increasingly likely. A larger core of the Daily Mail’s readers would probably be willing to pay a little more for the paper than Sun readers, who I think would be more likely to desert the paper if prices rise significantly.

So my instinct is to say that there’s a distinct possibility that the Daily Mail’s new direction could lead to it’s sales figures exceeding those of The Sun, but only by it’s sales declining more slowly, rather than a surge in circulation. Time will tell.

This 660th post was filed under: Media.

Some recently published posts

What I’ve been reading this month / August 2019, 7 minutes long

A flying visit to Copenhagen / July 2019, 9 minutes long

What I’ve been reading this month / June 2019, 6 minutes long

Reflecting on my first ten years as a doctor / June 2019, 8 minutes long

What I’ve been reading this month / June 2019, 6 minutes long

Some random old posts

2D: The Pope’s resignation / March 2013, 1 minute long

The undead patient / December 2005, 3 minutes long

The Southport Visiter: Reader Letters / December 2004, 3 minutes long

Electoral reform – or the lack of it / May 2005, 2 minutes long

JK Rowling: Harry Potter and the Half-Blood Prince / July 2005, 7 minutes long

Jamie Oliver: Get Dead / December 2006, 1 minute long


Comments and responses

Comment from sjhoward (author of the post)


by sjhoward

Comment posted at 11:28 on 6th July 2005.

The more observant amongst you will notice that this is the first post in a new category, ‘Media’, created because of the increasing number of posts on that topic. In the coming days, the relevant old posts will be recategorised to fit in with this new category structure, hence grouping together all Media posts.

As with all categories, Media has it’s own dedicated page and RSS feed for those who are particularly interested in this particular category.


Compose a new comment



Comment

You may use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> .

If you would like to display a profile picture beside your comment, sign up for Gravatar, and enter your email address above.

By submitting your comment, you confirm that it conforms to the site's comment policy. Comments are subject to both automatic and human moderation, and may take some time to appear.



The content of this site is copyright protected by a Creative Commons License, with some rights reserved. All trademarks, images and logos remain the property of their respective owners. The accuracy of information on this site is in no way guaranteed. Opinions expressed are solely those of the author. No responsibility can be accepted for any loss or damage caused by reliance on the information provided by this site. This site uses cookies - click here for more information.