So convinced was he of customers’ vitriol for subscription services, the late Steve Jobs famously told Rolling Stone “I think you could make available the Second Coming in a subscription model and it might not be successful”. Yet, a decade later, there has been an explosion in the popularity of subscription services. My pick for this weekend’s read is this article by Manu Rekhi on PandoDaily, where he discusses the ceaseless rise of the subscription service, and explains how $1.99/month can net a company millions.