From Catherine Bennett’s column in Thursday’s Grauny:

Readers of the Daily Mail are used to being frightened out of their wits, usually by you-couldn’t-make-it-up announcements to the effect that Tony Blair is developing plans to hand out morning-after pills to war veterans, or to sell sick puppies into the white slave trade. But the most hardened readers must have been shocked, yesterday, to find the paper resorting to outright threats. “Free Christmas Cartoon DVD”, it announced on the front page. Adding, in the spirit of we-know-where-you-live: “Collect yours from WH Smith today, or we’ll post the whole collection to your home”.

Be afraid; be very afraid.