A couple of weeks ago, my Kindle developed a small hairline crack in its case, just at the corner of the screen. My Kindle was well outside it’s 12-month warranty, but having heard previous stories of excellent service, I called Amazon after work one evening.

I hoped they might offer me a discount off a replacement. What they actually did was courier me a brand new replacement, set up on my account and ready to go, which was in my hands the very next morning. And they didn’t charge me a penny, not even for postage. And, what’s more, they even arranged a courier to pick up the old one. Free.

What utterly brilliant service!