So Labour’s new slogan isn’t actually a million miles away from my suggestion after all, then. It does seem strange that a party in power for eight years should be telling us to forget the past – the logical way to interpret it is that they’re ashamed of their record.

Though I believe that Alan Milburn (of whom I’m not a particular fan) has already been out defending this badly written Campbell-ine soundbite, saying that

the “back” of the slogan referred to Tory failures, and not to the past eight years of Labour government.

Surely they must have realised that this would just make them look like comic fools before they unleashed it?