We’ve had Jamie Oliver and the school food. We’ve had Jamie Oliver and the hospital food. Now it’s Paul Rankin and the care home food.

Aside from the fact that my limited knowledge of TV chefs doesn’t include him, and even aside from the fact that he’s clearly desperate to raise his profile, why’s he bothering making such a fuss when even he admits this:

“The standard was not too bad,” Mr Rankin told BBC News 24. “They had a cook in there cooking everything fresh but there just wasn’t any real emphasis on quality tasty foods.

So he’s not too fussed about the nutritional content of the food, he thinks the standards are quite good, but the food just doesn’t taste quite good enough?! Is this really worthy of a campaign?

It’s not even as if they’re particularly underfunded meals:

Shelia Scott from the National Care Homes Association said its members were already spending a average of £20-£30 a week on meals for each resident.

That’s compared to the £1.85 per week Mr Oliver apparently had to deal with (I can’t say I’m over familiar with his methods, having actually not watched the programme).

So where will the celebrity chefs go next? Gordon Ramsay launching a campaign because the turkey in the Ritz is a bit dry?