In his Dividing Lines newsletter last week, Tom Hamilton wrote about the absurd and offensive use of war metaphors in political debate.

Here’s Shadow Chancellor Mel Stride, perorating.

“This is a Budget of broken promises, and when the dust has finally settled and this lot have gone, as we step over the fallen—the former farmers, the pensioners, the one-time businesspeople, the poor and the vulnerable—there we will find the shattered remains of the working people of this country, betrayed by a party that lied to them, and they will never forget it.”

Believe it or not – your mileage may vary on this, but I found this astonishing – Stride was actually wearing a poppy as he used this metaphor. Paying tribute to our war dead while saying that pensioners losing their winter fuel allowance are basically in the same category as the boys who got machine-gunned at the Somme. I realise that while it is crass it is not intentionally crass, but it is not obvious to me that this is less disrespectful than defacing a war memorial.

As Tom says, ‘it shouldn’t be too much to ask people who use words for a living to think about the meaning of words.’

But politicians aren’t alone in this. If there’s one word that’s likely to elicit an eye-roll in my office at the moment it’s ‘frontline’, which has not only lost it’s war-based metaphorical meaning, but has seemingly lost all meaning altogether.