I know journal editors have a strong proclivity for austere covers, but it is a little dull. This journal generally sits around the house for a week or so before I get round to opening it, so uninviting is its cover. I’ve made this photo monochrome since I gave up trying to accurately capture the bright orange cover colour.

I think a medical journal with a cover styled like Monocle would be fab: it would be a lovely combination of austerity, uniformity, but also inviting imagery… Though I guess the additional colours in the printing process might push costs up.