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About me

A quick thought on YouView


Hold up! Before you read on, please read this...

This post was published more than 5 years ago

I keep old posts on the site because I often enjoy reading old content on other people's sites. Not everything that is old is bad. It can be interesting to see how views have changed over time: for example, how my strident teenage views have mellowed and matured.

But given the age of this post, please bear in mind:

  • My views might very well have changed in the 5 years since I wrote this post. I have written some very silly things over the years, many of which I find pretty embarrassing today.
  • This post might use language in ways which I would now consider highly inappropriate or offensive.
  • Factual information might be outdated.
  • Links might be broken; embedded material might not appear properly.

Okay. Consider yourself duly warned. Read on...

YouView could entice a large cache of older viewers too technologically timid to hook their set up to a games console to view the world of TV a little differently.

So said The Guardian this morning. It seems that, for YouView to be successful, Lord Sugar is relying on customers who are all of the following:

  1. Too tech timid to hook up a games console, but tech confident enough to hook up a YouView box using an almost identical method.
  2. Too money-conscious to spend cash on a Sky, Virgin, or BT Vision subscription (all of which offer – or will soon offer – most of the new features), but happy to spend £200 on a box whose additional online functionality is broadly comparable to that of a £49 Roku box.
  3. Have a broadband connection (or are willing to pay for one), despite tech timidity and money-consciousness.

That doesn’t strike me as a huge market… but perhaps I’m underestimating the power of its big-name backers!

This 1,709th post was filed under: Diary Style Notes, Media, Quotes.

More posts worth reading

What I’ve been reading this month (published 5th March 2018)

What I’ve been reading this month (published 6th February 2018)

TV I’ve been watching lately (published 9th January 2018)

Iran, the Navy, and BBC News 24 (published 25th March 2007)

Photo-a-day 293: Granada Studios (published 19th October 2012)

Pod Delusion Episode 21 (published 12th February 2010)

Voltaire: Poème sur le désastre de Lisbonne (published 4th January 2005)

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