YouView could entice a large cache of older viewers too technologically timid to hook their set up to a games console to view the world of TV a little differently.
- Too tech timid to hook up a games console, but tech confident enough to hook up a YouView box using an almost identical method.
- Too money-conscious to spend cash on a Sky, Virgin, or BT Vision subscription (all of which offer – or will soon offer – most of the new features), but happy to spend £200 on a box whose additional online functionality is broadly comparable to that of a £49 Roku box.
- Have a broadband connection (or are willing to pay for one), despite tech timidity and money-consciousness.
That doesn’t strike me as a huge market… but perhaps I’m underestimating the power of its big-name backers!