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A quick thought on YouView

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Warning: This post was published more than 5 years ago.

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YouView could entice a large cache of older viewers too technologically timid to hook their set up to a games console to view the world of TV a little differently.

So said The Guardian this morning. It seems that, for YouView to be successful, Lord Sugar is relying on customers who are all of the following:

  1. Too tech timid to hook up a games console, but tech confident enough to hook up a YouView box using an almost identical method.
  2. Too money-conscious to spend cash on a Sky, Virgin, or BT Vision subscription (all of which offer – or will soon offer – most of the new features), but happy to spend £200 on a box whose additional online functionality is broadly comparable to that of a £49 Roku box.
  3. Have a broadband connection (or are willing to pay for one), despite tech timidity and money-consciousness.

That doesn’t strike me as a huge market… but perhaps I’m underestimating the power of its big-name backers!

This 1,709th post was filed under: Diary Style Notes, Media, Quotes.






More posts worth reading

What I’ve been reading this month (published 5th August 2017)

What I’ve been reading this month (published 10th July 2017)

What I’ve been reading this month (published 2nd June 2017)

Respond carefully to this abhorrent attack (published 8th July 2005)

The classroom revolution is now a reality – all 360 degrees of it (published 27th February 2005)

Cost of dental checkups to double (published 3rd July 2005)

Scott Adams’ God’s Debris now available free! (published 15th January 2006)


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