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  • Photo-a-day 105: Northumberland Street’s new BHS

    20120414-162041.jpg

    I’ve spied the new BHS on Newcastle’s Northumberland Street this afternoon. It’s in the building vacated by Next after they shuffled off into Eldon Square, and is a few doors up from its previous home, which has been subsumed into the expanding Primark.

    Graham Soult has some great before-and-after comparison shots to see the impressive scale of the building’s transformation.

    On my visit, my eye was drawn to the cafe on the second floor with floor-to-ceiling windows, which strikes me as a little vertiginous. I’m also not entirely keen on having two BHS signs above one another – I understand the logic (the higher one isn’t terribly visible from the doorway), but couldn’t they just have put a logo on the doors? There were six big visible logos on the frontage on my visit (four on posters), and it really cheapens the brand.

    Anyway, I’m being picky. It’s a nice looking shop from the outside – certainly moreso than the old, unloved Next – and it’s a relief to get rid of some of Northumberland Street’s scaffolding!






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    Printed from http://sjhoward.co.uk/archive/2006/03/09/daily-dumbing
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