I’ve spied the new BHS on Newcastle’s Northumberland Street this afternoon. It’s in the building vacated by Next after they shuffled off into Eldon Square, and is a few doors up from its previous home, which has been subsumed into the expanding Primark.
Graham Soult has some great before-and-after comparison shots to see the impressive scale of the building’s transformation.
On my visit, my eye was drawn to the cafe on the second floor with floor-to-ceiling windows, which strikes me as a little vertiginous. I’m also not entirely keen on having two BHS signs above one another – I understand the logic (the higher one isn’t terribly visible from the doorway), but couldn’t they just have put a logo on the doors? There were six big visible logos on the frontage on my visit (four on posters), and it really cheapens the brand.
Anyway, I’m being picky. It’s a nice looking shop from the outside – certainly moreso than the old, unloved Next – and it’s a relief to get rid of some of Northumberland Street’s scaffolding!