I’ve incorrectly predicted the death of Twitter more than once: I clearly don’t have good powers of prediction.

Yet, I can’t help but feel that the latest change—not allowing people to even view tweets unless they have signed up and are logged in—must be one of the final nails in the coffin.

It seems an unsustainable position for the BBC to produce content which cannot be seen except to those willing to give their email address or phone number to Elon Musk. It’s not reasonable for emergency services to use Twitter to give important safety messages when these aren’t publicly accessible. It’s not right for the Government to share messages exclusively via a closed platform.

This must surely be the beginning of the end for Twitter’s relevance in the UK.

The image at the top of this post was generated by Midjourney.