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The BBC’s future is under threat from social media

I predict that the BBC is about to enter one of the most turbulent periods in its history – and I’m not certain whether it will come out the other side in a recognisable form. The next decade may well be the one in which the licence fee becomes unsustainable.

I desperately hope this doesn’t happen. I think the Beeb is the world’s greatest broadcaster, and one of Britain’s most awesome institutions. Yet the signs are there, and I think the Beeb needs to sit up ad notice them.

The BBC’s raison d’être has always been to “inform, educate, and entertain” – and, as successive Directors General have been keen to point out – that order of priorities is crucial. In recent years, the BBC has faced real challenges with the latter two of these, but it’s about to be shaken by an impossible threat to the first.

It’s mission to “entertain” has been threatened in recent years by the approximately decennial shifts between ITV and the BBC in dominance of Saturday night TV: the last decade of Pop Idol, X Factor, I’m a Celebrity and the Talent franchise has been ITV’s. The BBC has also had real difficulty catching up with commercial operators in its engagement of young adults. And the Brand-Ross affair caused stifling restriction to creativity at the hands of “compliance”. But by and large, it seems to be finding its feet, and learning to walk through he entertainment genre again.

The aim to “educate” has been challenged by the ludicrous QueenGate scandal, where non-broadcast footage of the Queen was edited out of sequence. The BBC’s massive over-reaction probably harmed its trustworthy reputation. And the exile of almost all high-brow factual programming to the digital diaspora of BBC Four made for an excellent channel, but also for frequent accusations of dumbing-down elsewhere. And getting Jeremy flipping Vine to “host” Panorama was unforgivable – though I suspect that’s more a personal bugbear than a threat to the corporation’s future existence.

The most significant threat to the BBC has always been any threat to its news output. If it can’t reliably “inform”, then it has no core purpose. And, I think, it’s this aspect of the BBC’s purpose that is about to be shaken to its core.

The Times has declared itself many times (even, laughably, recently) to be “the newspaper of record”, and – to borrow the expression – the BBC’s news bulletins have always been the broadcast bulletins of record. The lead story on the Nine or Ten O’Clock News has always been, by definition, the “big story”. Alistair Campbell obsessed over the Labour Party’s position in the running order because he knew that closeness to the top guaranteed closeness to the top of everyone else’s running order. The BBC’s bulletins have, for many years, been the arbiter of importance in this country’s news cycle. And it is this that is under threat.

I think it was Tim Cook, though it could easily have been someone else, who described the notifications centre in. iOS 5 as compiling “your life’s breaking news”. And that is the crux of the problem. The democratisation of the media, brought about by social media as much as anything else, means we all have a “top story” now.

The BBC is forever being criticised on Twitter for not covering some story or other in huge detail – be it famines (East Africa), protests (block the bridge), or reforms (NHS). People are passionate about their pet topics, and want to see the BBC leading on them. The positive reinforcement from similarly interested people on social media reinforces individuals’ perceptions of the popularity and importance of the cause: “Everyone in my Twitter feed supports x, yet it hasn’t been on BBC News”. Folk also tend to read websites and subscribe to RSS feeds that share their own views and agenda, further reinforcing their own belief of the importance of the story. But, of course, the range of stories believed to be important across all individuals is huge.

The BBC’s traditional hierarchy of the importance of stories no longer applies to the majority of viewers. People begin to believe that the BBC is ignoring their interests, perhaps because it is biased. In fact, the interest is a small minority one, thought to be a larger one only because the individuals is surrounded by factors which positively reinforce that view.

The problem is exacerbated by BBC funding cuts, which mean that the number of stories which get any coverage at all is reduced.

Yet the BBC’s news starts to seem irrelevant, or even biased against every individual’s views. “Why cover Liam Fox / Steve Jobs / Nick Clegg, when he’s just one man? The BBC should be leading on NHS Reform / Block the Bridge / Famine / General Strike / Pensions / Finance because that affects us all, everyone’s interested in it, and it’s a really important story.”

Recently, I’ve been following NHS reform with particular interest, and felt this effect myself. There was little coverage of the Lord’s vote on the NHS reform bill, but my Twitter feed and selected websites had been covering events minute-by-minute. To me, the story seemed earth-shatteringly huge, and I had difficulty understanding why the BBC was effectively ignoring this massively important story. Except, in the grand scheme of things, it was essentially a procedural Lords discussion about a Bill progressing through Parliament. There was a popular campaign to block it which never had the scent of success, and by the end of the day, we knew little that we didn’t know at the start. Yet to me, this story remained huge, and the BBC’s lack of coverage felt disenfranchising.

As more people embrace social media, and as news sources fragment into finer and finer grain communities, the gap between the stories the BBC’s website and flagship bulletins see as important and the stories we as individuals see as important will turn from a crack into a gulf. People will question the purpose of the BBC, and struggle to see its importance. “If the BBC can’t even cover x properly, then what’s the point?”

If trust in the BBC’s news is eroded like this, then it’s unique funding stream becomes increasingly difficult to defend – especially in recessionary times. And in a decade which looks certain to be dominated by the Tories, who is going to stick up for it politically?

For the BBC to survive, it needs to change its news output. A homepage which “learns” about your interests and prioritises its news hierarchy appropriately might be the beginnings of a start.  But how the BBC can possibly reflect the conflicting priorities of millions of people in a meaningful way against a shrinking budget is beyond me – and that’s why I fear for its future.

This 1,449th post was filed under: Media, , , , , , .

iPad App Review: Flipboard

20110329-111000.jpg Of all the apps I have installed on my iPad, Flipboard is probably the one that has had the greatest impact on my digital life.

Prior to getting my iPad, I used to view my Facebook and Google Reader feeds via Socialite on my MacBook, and Twitter via the Twitter App for Mac of iPhone, depending on where I was.

Flipboard has now taken over from all the above.

It sucks in all of the above feeds, and produces a personalised ‘social magazine’ that just looks great on the iPad. Twitter links are sucked in, so that the linked webpage is transformed into a magazine article, while non-linking Tweets just appear. TwitPics appear as pictures in my magazine. It really is quite incredible, and very fast – probably quicker to refresh than the Twitter app on my iPhone.

But, importantly, it doesn’t just look good – it is brilliantly functional.

20110329-111113.jpgFlipboard allows me to cross post anything anywhere, so I can share that interesting Tweet on Facebook or post that interesting article from Google Reader to Twitter with just a tap. You can also elect to ‘ignore’ people, without having to ‘unfriend’ or ‘unfollow’ them, which comes in handy.

Flipboard is now the primary way I interact with all of the above feeds. It’s brilliant.

Brilliant, but not perfect. I’d like to see threading of conversations on Twitter. I’d like to see whether Facebook statuses had comments without having to tap on them. I’d like Flipboard to see which Twitter and Facebook updates I’ve read and hide them, like it does with Google Reader (unless they have new comments). I’d really like Flipboard to learn what I like, and push those things to the front of the magazine rather than absolutely sticking to the timeline.

But still, Flipboard is great – in fact, I think it’s my favourite iPad app to date. I’m confident it will retain its place in my Dock for some time to come!


This is the fifth and final in a series of posts reviewing iPad Apps. Yesterday’s review was of Who Wants to be a Millionaire HD. If you enjoyed the series, let me know in the comments or on Twitter (@sjhoward), and maybe I’ll do something similar again sometime.

But that’s it for now… Stay tuned for more posts on different topics coming soon(er or later).

This 1,434th post was filed under: iPad App Reviews, Reviews, Technology, , , , , , , .

Of applications’ independence from devices

Flicking through my Twitter feed this morning, I noticed something about Google prophecying about applications soon been independent on the devices on which they run. I didn’t read any further, but the idea obviously seeded somewhere deep in my cerebrum, as it has been playing on my mind all day.

My initial reaction was “rubbish”. Web based apps are great – I’m a big user of Google Docs – but they’re far from device independent. I can access my Google Docs from anywhere, any computer, and even on my BlackBerry. But I’m not clinically insane, and wouldn’t try and write a dissertation on a BlackBerry. The application might work on one, but that’s not device independence.

But then something occurred to me: Email.

Not so long ago, I used to use Outlook Express to access my email at home. And for a while afterwards, I flirted with various versions of Outlook, Opera, Thunderbird and many others.

In my early years at uni, I had Outlook on my computer and a ZZN email account which would poll the various email servers I used and pull in copies for me to browse on the go when I was away from home.

Later, I had an iPaq – it seems so old worldly now, but it had no wireless or mobile connection. I would only get new email or send emails when it synced with my computer.

For a very long time, my computer was the centre of my email universe. That is no longer true.

Email is one application that is genuinely device independent. My Gmail is pushed to my BlackBerry, but if I’m sat at a computer I’m equally likely to just click onto a browser and access it that way – without a second thought.

I can access it using any computer with equal ease, and with full functionality. Due to their relatively short nature, I’m equally likely to tap out a reply on my BlackBerry as I am to reply via PC.

The idea of waiting, as I did only 5 years ago or so, until I get home to check my email seems hopelessly quaint and antiquated.

Is this level of unity gifted by the nature of email as an application? Or can Google (or anyone else for that matter) replicate it for other functions?

I wouldn’t be so quick to rule it out any more.

This 1,407th post was filed under: News and Comment, Technology, , .

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