Plenty of people (though not all) seem to be somewhere between angry and disappointed at the existence of Outernet London, a new venue next to Tottenham Court Road tube station that has live performance venues and stuff. Most of the opprobrium at what has been built—rather than what has been knocked down—seems to be a result of the wander-off-the-street area. I happened to be in the area so, well, wandered in off the street.

It’s basically a space with a huge advertising screen on the outside, and a series of hall-like interior spaces in which the walls and ceiling are covered with high-resolution screens. It’s been described as an “immersive experience” and “the world’s foremost bridge between the real world and the digital world”—which is basically marketing guff.

I was reminded most of the 360-degree cinemas at Epcot in the 1990s, except with the addition of images on the ceiling: the experience didn’t feel new or unique to me. There was an advert playing while I was there, but I can’t remember what company was footing the bill: I remember it was an office-space company, and I remember not being able to work out how the imagery connected with that, but I couldn’t tell you the brand. I suppose that also indicates my level of immersion.

But all of this is okay: I’m not the target audience, and their arrows flew right past me. I wouldn’t bother wandering in again, but then I’m not someone who’d go and see a 3D film at my local IMAX either, nor someone who’d pay more than passing attention to the screens at Piccadilly Circus.

I don’t think a room with screens on the walls is the end of good taste, I don’t think it’s an affront to civic decency, but I also don’t think it’s for me. And that’s fine.