Published a fortnight ago, my last 2D post offered two articles about technology giant Apple. With an originality rarely surpassed by this blog, today’s 2D post is about… Apple.

Having come across two more brilliant articles about the company in the last couple of weeks, I didn’t want to deny you the pleasure of reading them simply because I’ve done something similar recently.

My first selection today is this recent Guardian article by their technology editor Charles Arthur. He makes the point that while the Apple Maps app is often a source of ridicule, within the US at least it appears to be winning the long-game, with Google Maps losing millions of users to Apple’s version. It’s one of those interesting articles that explains why the cultural narrative around a certain story borders on counter-factual.

My second selection is this article from The New York Times published last month, and written by Fred Vogelstein. It’s been pretty widely shared, but I only got round to reading it last week. It’s a remarkable account of the development of the iPhone, and – perhaps most interestingly – the development of the iPhone’s launch announcement, and how buggy the iPhone was at the point it was announced. It’s a remarkable tale.

Next time round, I promise you something that’s not Apple…!

2D posts appear on alternate Wednesdays. For 2D, I pick two interesting articles that look at an issue from two different – though not necessarily opposing – perspectives. I hope you enjoy them!